The goal was to develop a state of the art infotainment system for the European and US market with special features like downloadable applications and hybrid mode. The touch based system should be also consider the driving distraction regulation for the US market.


• Analyzed current infotainment systems and design language from Toyota and all required applications that should be integrated in the system.
• Had several workshops with the customer and different departments at Toyota like marketing, technology and design.
• Came up with several concepts and design directions for the state of the art infotainment system.


• Defined a agile review process with the customer and a lean and fast development process with the software development for graphic integration.
• State of the art touch based infotainment system with excellent usability.
Different graphic styles and specific behavior for the markets in Europe and US.
• 3D Visualization of new features like hybrid mode with nice animations.
• Detailed documentation of the concept and graphic style guide.
• Fulfilled the AAM Driver Distraction Guidelines for US market.