Overview

One of the world’s largest consumer packaged goods companies challenged Luxoft to deliver a more personalized shopping experience that would drive increased sales at more than 100 premium grocery store locations across the U.S.

Solution

• Created customized in-store displays that surface personalized offers to consumers in aisle based on purchase patterns and preferences.
• Additionally, solution creates tighter customer connection to the brand through “meet the producer” videos and other info. about each blend.
• Solution pushes notifications on sales and other promotions aligned with consumer purchase habits and preferences.

Benefit

• Developed strategy & solution in 2 months.
• Customer adopted strategy and innovation roadmap.
• Solution to be implemented at retail over the next few years.

Full case study (186 kB)

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