A leader in consumer packaged goods challenged Luxoft to deliver a more personalized shopping experience to drive increased sales at more than 100 premium grocery store locations across the US.
• Created customized in-store displays that surface personalized offers to consumers in the aisle based on purchase patterns and preferences.
• Solution strengthens brand through “meet the producer” videos and other info. about each blend.
• Solution pushes notifications on sales and other promotions aligned with consumer habits and preferences.
• Developed solution in 2 months, will be implemented at retail over next few years.
• Solution creates tighter customer connection to the brand.
• More relevant/attractive point of purchase vs buying online
• Display interactions measurable for future optimization.